The Souper Dress is a screenprinted paper pop art dress that was made and sold by Campbell’s Soup Company in the late 1960s. In a case of life imitates art, this dress was inspired by Andy Warhol’s 1962 artwork titled Campbell’s Soup Cans.
As art historian Marco Livingstone has stressed, Pop Art was never a circumscribed movement with membership and manifestos. Rather, it was a sensibility emergent in the 1950s and rampant in the 1960s. Andy Warhol (who began his career as a fashion illustrator) had been painting Campbell’s soup cans since 1962. Such advertising icons, along with cartoons and billboards, yielded a synthesis of word and image, of art and the everyday. Fashion quickly embraced the spirit of Pop, playing an important role in its dissemination. The paper dresses of 1966 – 67 were throwaways, open to advertising and the commercial.